She is joined by experts in the many specialty topics important to Sports Marketing. The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions CEM’s existing marketing platform was sun setting. CEM believes in sharing best practices, creating unforgettable experiences and building relationships that lead to new ideas and innovation. How to promote and market a sporting event Chicago Event Management (CEM) is an event production company that is motivated to connect communities through events. How all types of companies are using sports to enhance and position their brands In this Sports Marketing MOOC, you will learn: ![]() In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. Today, there is demand for people skilled in Sports Marketing.
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